Built by practitioners who’ve done this 1,000 times

For over two decades, our team has conducted thousands of customer interviews and mapped tens of thousands of desired outcomes using Outcome-Driven Innovation® — the methodology created by Tony Ulwick, our cooperation partner.

Through that work, we saw the same bottleneck in every engagement: turning raw customer evidence into structured, actionable needs was painfully slow, inconsistent, and locked inside senior researchers’ heads.

The Opportunity Engine exists to break that bottleneck. We trained OutcomeLLM on 20+ years of expert-written outcome statements paired with original customer language. The result: methodology-grade analysis at machine speed.