Customer Research Bootcamp
An intensive hands-on workshop that fast-tracks your team's customer research capabilities.
OVERVIEW
What you'll learn
Two days of intensive, hands-on learning. Bring your own customer data and leave with a working needs model. Perfect for teams that want to hit the ground running.
Who it's for
Product teams who need practical customer research skills quickly. Best for teams of 3-8 people.
CURRICULUM
Program outline
Day 1 Morning: Theory & Setup
JTBD fundamentals, outcome-driven thinking, and setting up your project in the Opportunity Engine.
Day 1 Afternoon: Evidence Processing
Uploading your customer data, running analysis, and interpreting initial results.
Day 2 Morning: Needs Model
Refining extracted outcomes, building your needs hierarchy, and identifying opportunities.
Day 2 Afternoon: Action Planning
Creating your roadmap from the needs model, stakeholder presentation prep, and next steps.
INSTRUCTORS
Your guides
Martin Pattera
Founder & CEO, MYLES
Has conducted thousands of customer interviews using the ODI methodology across industries.
Interested in Customer Research Bootcamp?
Book a call with our team to discuss enrollment and scheduling.