Outcome-Driven Innovation Masterclass
A comprehensive live program that teaches teams to apply ODI methodology with the Opportunity Engine.
OVERVIEW
What you'll learn
This intensive 6-week program takes your team from JTBD theory to practical application. Each week combines live instruction with hands-on exercises using the Opportunity Engine platform, ensuring your team can independently run customer needs analysis by program end.
Who it's for
Product managers, UX researchers, and innovation leads who want to systematically identify and prioritize customer needs.
CURRICULUM
Program outline
Week 1: JTBD Foundations
Understanding Jobs-to-be-Done theory, identifying functional and emotional jobs, and mapping the job landscape.
Week 2: Evidence Collection
Designing customer interviews, structuring survey instruments, and gathering evidence from multiple sources.
Week 3: Needs Extraction
Using OutcomeLLM to extract desired outcomes, understanding outcome structure, and validating extracted needs.
Week 4: Opportunity Mapping
Building opportunity landscapes, scoring importance vs satisfaction, and identifying underserved needs.
Week 5: Strategy Formation
Translating needs models into product strategy, prioritizing the roadmap, and aligning stakeholders.
Week 6: Implementation
Applying learnings to your real projects, setting up continuous monitoring, and building organizational capability.
INSTRUCTORS
Your guides
Martin Pattera
Founder & CEO, MYLES
Over 30 years in corporate strategy and innovation. Official cooperation partner of Tony Ulwick / Strategyn.
Interested in Outcome-Driven Innovation Masterclass?
Book a call with our team to discuss enrollment and scheduling.