Building an Innovation Culture
Transform how your organization approaches innovation — from ad-hoc to systematic, evidence-driven practices.
OVERVIEW
What you'll learn
Beyond tools and techniques, this program addresses the organizational and cultural changes needed to make customer-driven innovation stick. Designed for leaders who want to embed evidence-based decision-making across their teams.
Who it's for
VPs of Product, Innovation Directors, and team leads responsible for building research capability across the organization.
CURRICULUM
Program outline
Week 1: Current State Assessment
Diagnosing your organization's innovation maturity, identifying blockers, and setting transformation goals.
Week 2: Process Design
Designing customer research workflows, establishing evidence standards, and creating feedback loops.
Week 3: Team Enablement
Training internal champions, setting up tooling and templates, and building cross-functional alignment.
Week 4: Sustainability
Measuring adoption, handling resistance, and creating long-term governance for customer-driven practices.
INSTRUCTORS
Your guides
Oliver Ratschka
Managing Partner, MYLES
Drives go-to-market and organizational transformation at MYLES. Expert in embedding innovation practices across enterprise teams.
Interested in Building an Innovation Culture?
Book a call with our team to discuss enrollment and scheduling.